DADADESIR. Say again?
This Swiss start-up, busy creating scarves and stoles in their workshop, isn’t the kind that fits neatly into a box. If anything, it tends to defy labels. Behind this tongue-twister of a name lie two uncompromising personalities: Myriam & Jérôme. Creative, rebellious, intuitive, determined, assertive, authentic… any of these words could describe them, but like the Dada philosophy they prefer to break free of constraints and create extravagant and vivid tableaux in which imaginary creatures and bizarre characters are brought to life by their edgy, romantic, provocative touch. Faithful to the Dada spirit, each scarf comes in a very limited edition, never more than ten. With the Tribe, rock’n roll goes with exclusive.
Introducing a duo of artists for who silk is never square.
There is Myriam for a start. In 2013, this graphic designer returned to her first love, fashion and textile, and never looked back. She unleashes her creative impulses on whatever images, photos, books or prints she might find, dissecting, dividing, contouring and cutting them into pieces which she assembles into collages that become unique and original motifs – then scarves, cotton & silk or Jacquard (A/W) and silk or cotton & silk (S/S).
Then there is Jérome. For him too, the cap fits not once but twice. Beneath his Goth style and unconventional spirit, this carpenter and graphic designer happily turns his hand to sculpture, painting, jewellery-making and decoupage. Co-founder of the brand, he wields the tools of his trade with equal dexterity, and has no qualms about scissorbombing magazine pages to transform pretty little pictures into scenes beyond the wildest imagination.
Why resist? These two creators are out to satisfy your heart’s dadadesire…